Ideabook

Florists’ Review presents the How-To video series: How to construct your very own Romantic Red Rose Winter FlowerBox. Presented by floral designer Erik Witcraft, AIFD, and sponsored by Royal Flowers, this video will allow anyone to easily create an easy to make grab-and-go’s to sell in your shop or elegant but inexpensive table decorations for weddings or parties.

In just minutes, you can create your own FlowerBox floral design – and know that the awesome FlowerBox comes in a plethora of colors and is fully recyclable! Watch the video and start your next easy-to-do project!

The meaning of Blue Iris has grown to include faith, hope, and wisdom. In many places, the purple and dark blue iris flowers are considered to represent royalty. The yellow is thought of as representing passion. Two other general meanings for irises are admiration and courage.Today I’m using purple stock, Yellow Gerbera and Blue Iris to create this dramatic design inside a Dusty Yellow FlowerB...

A trip through the South of France in mid-February makes one wonder about the traditions of Valentine's Day in a country known for romance. No one really knows how Valentine's Day originally came about or even who St. Valentine really was. The Catholic church has three different St. Valentine's, and in ancient Rome ,the 14th of February was marked as a holiday to honor the god Juno. Custom has...

Your customer has spent hundreds, perhaps thousands, of dollars for their beautiful wedding day flowers. You’ve paid attention to every detail, and the event just has to be perfect.  Your client demands it, but you always demand more from yourself. It’s a matter of personal and professional pride.First, you need to deliver and install the flowers. You’re a pro. No worries. But particular atten...

Cash & Carry is Big Business For many florists, cash and carry flowers represent a significant part of their business. Many of you are looking for ways to increase your average sale and boost your unique offering to bring customers back again and again. That's where the Grab & Go recyclable flower vase by FlowerBox can provide you with a unique edge. Customers can simply add water and ...

As seen in Florists' Review Magazine: Learn how to use a FlowerBox Grab & Go vase in your gift flowers repertoire! Leanne Kesler, AIFD, PFCI, director of the Floral Design Institute in Portland, Ore., shares a clever way to add some punch to the Grab & Go FlowerBox Vase and make them totally unique! In less than three minutes, you'll gain a huge amount of inspiration and plenty of ideas...

 Driving South to The Peony Place in Milwaukie, Oregon, www.thePeonyPlace.com, we found Dan and Marion hard at work in the peonies again! This time the visit was longer as we watched Dan dig up a Blaze Peony bush and learned more about the farm. It's very clear the two love their farm, and carry a great pride in the peonies they grow. As we wander through the farm, Marian casually mentions the...

While in Victorian times, the yellow rose symbolized jealousy, today it represents friendship, joy and caring. A bouquet of these sun-filled blossoms conveys warmth, gladness and affection. We're using lily grass and yellow roses to create a romantic bouquet that looks fresh from the garden. To start, pop open the FlowerBox, making sure the bottom locks. Then add water up to the water line p...

Spring is the time for romance. The flowers are awakening after a long winter, the days are warmer, the skies are bluer... and nothing compliments these lovely changes quite like the dynamic color of Cardinal Red. Work with us in this Idea Book segment to create a romantic white and red arrangement that's perfect for your plus-one. Begin by assembling your 8" Cardinal Red Grab & Go Vase....

Today we’re using blue-tinged hydrangea and variegated Aspidistra leaves to create a simple nest for our Easter eggs. To start, pop open the FlowerBox cube, making sure the bottom locks. I’ve already added a square of Tiffany blue sticky gemstones to the front of my vase. From there, I fold the Aspidistra leaves back on themselves and staple to form loop. You can add as many of these leaves ...

Today we’re going to use a white FlowerBox Grab & Go vase in an entirely different way from how it was intended and create this Flower Orb tied to the top of the vase using the vase’s silk handle. To start, pop open the FlowerBox, making sure the bottom locks. Then add water with flower food. Next, cut the silk handle at the center point and put the orb on top of your vase. Remove the g...

Work with us, in this Idea Book segment, to create a vibrant yellow daisy arrangement in our 8" Banana Cream FlowerBox. It's a piece of cake! Begin by assembling your 8" Banana Cream FlowerBox. Pop open the box according to the printed directions and fold the inner liner to the bottom of the vase. Add some of our Gold Diamond Baguette Gemstone Ribbon to the sides for an extra dash of luxur...

Lilies are one of the most fragrant flowers out there; stop by your local flower shop, and pick up some of these beauties! They'll add a sweet aroma to your office vestibule. Pair them with our neutral Olive vase and you'll have a tabletop arrangement to last and last - just don't forget to remove the stamens from your flowers, otherwise you'll have a puddle of pollen to wipe away halfway thro...

In this video, we’re so lucky to have award-wining floral designer Greg Lum with us.Today, Greg is creating a tropical-inspired tower of flowers. To start, Greg bonds two five and a half inch FlowerBox cubes together to create height using UGlue sticky tabs. He then adds white foam to the box to support the tower structure. The tropical plants won’t need traditional flower foam, and the whit...

Pink carries the connotation of grace and elegance, as well as sweetness and poetic romance. Today we’re having fun with light pinks hues by complementing them with white foraged sticks in our large 5.5” white FlowerBox cube. To start, pop open your FlowerBox cube, making sure the bottom locks. Then cut your foam to size and soak in water and flower food. Add to the box. Next cut white or bl...

Today we’re creating a very simple design to dress up a planted Begonia. In turn, we’ll add value to the plant, make you more money. First, pop open the box. Be sure the box locks at the bottom. Then push the built-in plastic bag firmly inside the box. Next, I’m adding sage-colored, one-inch sticky ribbon to each side of the box. You’ll find our full line of sticky ribbons online at FlowerBo...

It’s early spring time here in the Pacific Northwest, and we’re creating a sping time bouquet sure to please in a tan FlowerBox cube. To start, pop open your FlowerBox cube, making sure the bottom locks. Next, wrap the box with a variegated green ribbon you can find at the flower market or most craft stores. I use UGlue dots to adhere the ribbon, and I finish the edge by folding it into a corn...

It’s Early Spring here in the Pacific Northwest, and nothing says that better than Hyacinth. Symbolizing sport or play in the language of flowers, hyacinth represent constancy, while blue hyacinth expresses sincerity. So fragrant, and a real harbinger of Spring. We’re going to add the hyacinth to a Lavender FlowerBox cube along with aralia, snake and steel grass and a bit of bamboo to finish i...

Today we’re creating an architectural-style design using a very simple ingredient list: three lilies, a little bamboo, some triangle-shaped medolino sticks, and green dianthus. To start, pop open your FlowerBox cube, make sure the bottom locks. Then cut your foam to size and soak in water and flower food. Add to the box. Next, insert three bamboo sticks and cut to about the same height as the ...

Here in Portland, we are so lucky to be situated between two amazing East Asian gardens: The Lan Su Chinese Garden and the Portland Japanese Garden. In the spirit of these local landmarks, join us in this Idea Book segment to construct an ikebana-inspired arrangement using our 5.5" Black Cube Vase. To begin, pop open the 5.5" Black Cube Vase making sure the bottom flaps lock into place. Next, ...

The most highly coveted of ornamental plants, the delicate orchid represents love, luxury, beauty and strength. Today we’re using snake grass, orchids, snap dragons, lines of lily grass, and stock in our ode to Asian-fusion! To start, pop open the FlowerBox cube, making sure the bottom locks. Then add a ribbon around the top. We’ve chosen a yellow variegated bamboo ribbon, but any jewel-toned ...