Falling into Flowers by Alison Ellis is a practical business guide for florists who want to strengthen their wedding sales, customer service, planning, and profitability. Drawing on nearly two decades of experience as a wedding florist, Ellis offers clear advice in a friendly, approachable style.
What you’ll learn
How to become a wedding florist
How to identify and develop a profitable business niche
Wedding sales and consultation techniques
How to price wedding floral work profitably
Strategies for planning and executing weddings
Effective client communication and service
The guidance applies to both studio florists and retail flower shops, helping readers build the confidence and systems needed for a more professional wedding-flower business.
